Hey Fam,
Referrals are amazing (we love them!) — but they’re not a strategy. If you want steady growth in your speaking business, you need a plan that’s intentional, simple, and a little automated.
Let me introduce you to Tasha. She’s a leadership speaker who helps mid-level managers become stronger, more confident leaders. Last year, most of her bookings came from referrals — but her calendar still felt like a guessing game.
So, she built an intentional lead system to:
- Attract the right buyers
- Show what she brings to the stage
- Build relationships that turn into paid gigs
Here’s how she did it in 8 simple steps (and you can too!):
1. Chose Her Ideal Audience
Tasha focused on HR and learning & development leaders at mid-sized companies who want to grow and retain strong managers.
✅ She stopped trying to reach everyone
✅ She spoke directly to decision-makers
2. Created a Lead Magnet
She made a free video training targeted at her buyers called:
🎥 “5 Mindset Shifts Every Manager Needs to Lead with Confidence”
It was under 8 minutes, packed with value — and showed her in action as a speaker.
💡 Tip: Video is your best lead magnet. Let them see you speak.
3. Built a Simple Landing Page
Her page had a clear headline, a video preview, and a short sign-up form. She also included a client quote from someone with the same title as her target buyer — instant trust.
4. Set Up Email Capture and Tagging
When someone signed up, they were automatically tagged in her email service provider so she could follow up with the right message at the right time.
5. Wrote a 10-Week Welcome Series
Each week, new leads:
- Were welcomed into Tasha’s story
- Got tips and insights that solved a specific problem
- Learned more about the services and solutions she offers
6. Promoted It Regularly on Social
Instead of “I’m a speaker, hire me,” Tasha posted:
📹 “Are you a mid-level manager looking to lead with confidence? Check out these five mindset shifts!”
🧠 “Feel stuck in your leadership role? This 8-minute training can help.”
7. Stayed in Touch
After the welcome series (and ongoing), every other week, Tasha sent short, helpful emails — a clip from a keynote, a quick leadership insight — always leading with value and a warm invitation to connect.
8. Measured What Mattered
Tasha tracked simple things like:
- How many people signed up
- Who opened or clicked through emails
- Which leads turned into calls or bookings
Now, Tasha has a reliable system that runs in the background — she’s not just hoping leads show up. She’s creating them. Intentionally.
Your Turn:
Pick one step and try it this week. Start where you are. Then build — step by step, in order — with intention. No rush, no overwhelm. Just a steady system that grows with you.
And if you want support creating a lead generation strategy that actually works — and feels good to use — I’d love to coach you through it.
Let’s talk.
Always celebrating your success,
Tay